WALL&DECO
Christian Benini began his career as a portrait photographer and then went on to specialise in fashion and publicity photography.
He has worked in close conjunction with advertising agencies and fashion houses in Italy, the UK and the USA.
Over the years he has honed a precise interest in photography of interiors.
In 2005 his intuition inspired him to create Wall&decò:
upon reproducing an image for use as a backdrop on a photography set,
he perceived its remarkable decorative value, versatility and potential for use in the furnishing world.
This marked the start of a contemporary wallpaper collection for interiors
which was then extended to embrace outdoor areas and damp indoor environments,
redefining the stylistic elements of wall decorations by proposing blow-ups and macro-images as alternatives to patterns and geometries.
This research path was broadened even further in 2017 with the Essential Wallpaper Collection,
dedicated to interpreting the sheer decorative value of textures. An alternative world compared to large narrative designs,
featuring 3D patterns, inlays, carvings and metal light details which create veritable bas-relieves.
The genesis of surfaces just waiting to be explored by hand and not just with the eyes.
a perfect design tool
The new Wall&decò website is an authentic tool for design and consultation of the wide creative and technical offer that the company offers.
collections
The COLLECTIONS menu allows to access to all the collections (CWC, EWC, WET, OUT, EDITIONS).
Products can be displayed for:
- Collection year
- theme (eg, lettering, flowers)
- Wall&decò colour palette as presented in the technical catalogue
- Pantone® color references.
The visualization can be by set images or graphics.
The website also suggests possible alternative inspirations (you may also like...) along with the manual selection of products.
designers
Consulting the designers’ profiles, you can access directly to their graphics (show works).
Each biography is progressively updated with interviews and specific focus on each one, to underline each designers’ paths.
He has worked in close conjunction with advertising agencies and fashion houses in Italy, the UK and the USA.
Over the years he has honed a precise interest in photography of interiors.
In 2005 his intuition inspired him to create Wall&decò:
upon reproducing an image for use as a backdrop on a photography set,
he perceived its remarkable decorative value, versatility and potential for use in the furnishing world.
This marked the start of a contemporary wallpaper collection for interiors
which was then extended to embrace outdoor areas and damp indoor environments,
redefining the stylistic elements of wall decorations by proposing blow-ups and macro-images as alternatives to patterns and geometries.
This research path was broadened even further in 2017 with the Essential Wallpaper Collection,
dedicated to interpreting the sheer decorative value of textures. An alternative world compared to large narrative designs,
featuring 3D patterns, inlays, carvings and metal light details which create veritable bas-relieves.
The genesis of surfaces just waiting to be explored by hand and not just with the eyes.
a perfect design tool
The new Wall&decò website is an authentic tool for design and consultation of the wide creative and technical offer that the company offers.
collections
The COLLECTIONS menu allows to access to all the collections (CWC, EWC, WET, OUT, EDITIONS).
Products can be displayed for:
- Collection year
- theme (eg, lettering, flowers)
- Wall&decò colour palette as presented in the technical catalogue
- Pantone® color references.
The visualization can be by set images or graphics.
The website also suggests possible alternative inspirations (you may also like...) along with the manual selection of products.
designers
Consulting the designers’ profiles, you can access directly to their graphics (show works).
Each biography is progressively updated with interviews and specific focus on each one, to underline each designers’ paths.